The Prosperous Coach: Increase Income and Impact for You and Your Clients
by Steve Chandler & Rich Litvin
I wish every book could be as concise and to-the-point as this. It’s so concise that its content is easily absorbed even in audiobook format (which I love for the convenience, but I do have to re-listen or re-read in order to capture salient points).
I found relief and encouragement in Rich Litvin’s success story, mostly because he apparently did not need to spend a lot of time networking to create clients. I am capable of networking, but it’s one of my least enjoyable things you could ask me to do.
I took well to the philosophy behind his building of his coaching business. I would describe its essence as:
1. Select my clients judiciously; don’t be eager to coach anyone and everyone.
2. In lieu of ‘selling’ coaching to prospective clients, serve each of them fully and powerfully without expecting anything in return.
3. Demonstrate my belief in the transformative value of coaching – by being coached myself, and by not discounting what I am worth to my client.
There are other points, of course. But these are what I took to heart and am practicing every day.
There is definitely a part of me who thinks that luck played a huge part in Litvin’s success. I acknowledge that not every coach will be able to replicate what he did. But I also acknowledge that luck favors those who are ready, who have been putting in the work.
And I will continue to put in the work, towards my ontological coaching practice.